On November 7, 2024, Ambassador Cui Aimin visited Bröderna Hanssons, a leading seafood processing company in Sweden. He held discussions with the company head Amer Dzindic among other people, and visited the production factory. 

Ambassador Cui briefed on China's efforts to deepen reform comprehensively to advance high-quality development, and shared information about the development of China's fishing industry. He pointed out that as consumer demand evolves and upgrades, seafood has become an important dietary source for people, which presents significant growth opportunities for the seafood processing industry. He expressed the hope that Bröderna Hanssons will fully leverage its technological and management strengths, establish a strong base in Sweden, rely on the EU market and embrace a global vision. He stated that, in particular, the company needs to seize the opportunities brought by China's high-standard opening up and the country's stable and large market to achieve greater development and make more contributions to China-Sweden economic and trade relations. 

The head of Bröderna Hanssons presented the company's main products, business performance and development goals, and expressed the readiness to further tap the potential of cooperation with China to achieve mutual benefit and win-win results.